Hello,

for my Master’s dissertation in “Business with Consumer Psychology” at Bangor University (UK) I am currently researching online community members’ word-of-mouth behaviour, i.e. if/how they promote the brand “Apple” outside their online community.

For this I chose online communities centred on Apple, such as this forum, because Apple users are known for being enthusiastic and highly interconnected users, with a strong connection with the brand. The aim of my research is a better understanding of participation and identification of users within the online community and to gain insights into the intention to recommend the brand.

For this I need YOUR help…

Please take 2-3 minutes to complete the following very short questionnaire, by which you would greatly help me with my dissertation. Further information on the study can be found there, too.

Bangor University: Online Brand Communities

Of course all responses are kept anonymous and as this is not a commercial research they are not given to a third party. If you are interested, I would gladly post the main findings of this study once it is completed.

I would like to thank the administrators for agreeing to let me post the link to my questionnaire on this community.

Thank you very much for your help!

mmehl

Thank you to everyone who has filled in my questionnaire as described above! I can only get valid results, if as many people as possible participate and give me their honest opinions.

Those, who have not yet filled in the questionnaire but are interested in the study, please keep in mind that the survey will only be open until Monday night, 1st. August.

Go on, give yourself a push, it only takes 2 minutes …
Thank you

+1 mmehl

I may add, it's a very short survey, less than 2 minutes long and anonymous.

Thank you

Thank you to everyone who took the time to fill in my questionnaire, the data collection is now complete. You were a great help and I’m looking forward to the results.

Our pleasure mmehl, you're welcome.