Emagic Aquired By Apple !, Apple bought it all... Options

[lepetitmartien]

Apple Acquires Emagic

CUPERTINO, California and HAMBURG, Germany—July 1, 2002—Apple® today announced it has acquired Emagic, a leading provider of professional software solutions for computer based music production. Emagic’s most popular product, Logic, is actively used by over 200,000 musicians around the world. Emagic will operate as a wholly owned division of Apple.

“Emagic has set the industry standard for professional music creation and production,” said Sina Tamaddon, Apple’s senior vice president of Applications. “We’re very excited to have the Emagic team join Apple and create more amazing products for musicians.”

Macintosh®-based products account for over 65 percent of Emagic’s current revenues. Emagic’s Windows-based product offerings will be discontinued on September 30, 2002.

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.

This press release contains certain “forward-looking” statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on management’s current expectations and are subject to uncertainty and changes in circumstances. Actual results may vary materially from the expectations contained herein. The forward-looking statements contained herein include statements about the consummation of the transaction with Emagic and benefits of the pending transaction with Emagic. Factors that could cause actual results to differ materially from those described herein include the inability to obtain regulatory approvals and the inability to successfully integrate the Emagic business. Apple Computer is under no obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements, whether as a result of new information, future events or otherwise.

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Sign of comitment (IMHO) or stupid inelegant move?

Note: I'm a DP user

[lepetitmartien]

a few things:

- emagic will certainly loose the windows devellopers… who will catch them ? (got an idea)
- Digi is NO MORE the professionnal audio reference for Apple.
- MOTU can try the windows market whithout too much trouble in devellopement once under X, anyway they don't make their money with software (30% of activity) they were challengers, they stay challengers with a great soft.
- Steinberg… bad bad bad… for professionals, logic with a bit of Apple interfacing would be better and better, and Apple can come now with an Imusic made by great devellopers… hard on the consummer end market.

it's going to be tough!